Client: Agraria
Services Provided: Branding, Product, Packaging Design
Following the success of the Michael Smith Collection project for Agraria, I designed another series of home fragrance collections for interior designer Charlotte Moss.
I wanted the look and feel of this collection to be a real departure from Agraria’s more masculine aesthetic. The primary reason for such a departure had much to do with Charlotte’s trademark feminine style, but it was also a means to exercise my love of 18th century decorative art styles. The pink color featured throughout is a visual homage to the peppercorn in the unique fragrance of the collection.
As on all things Agraria, my role in this project was “soup to nuts”… handling all details of conceptualization, product definition, glass design, packaging, collateral, photo art direction, styling, etc. Shown above is “Left Bank” Perfumed Candle, AirEssence, and votive candle trio set in a photo by Elio Tolot whom I worked with on all Agraria photography. This is one of two fragrance collections that was created for Charlotte.